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Marketing
and Public
Relations
Services
DXL
provides:
Through our wide range of
skills and experience, we can facilitate your marketing and public relations
activities by providing expert resources and rapid solutions.
Marketing
Strategy
Support
DXL
specialises in the
development of marketing plans for products and services targeted at consulting,
information technology and process management primarily, but not exclusively, within the finance industry. This
includes:
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Identifying market issues
and drivers
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Customising offers to
match market issues
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New Venture Analyses
(SWOT)
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Researching
competition
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Identification of potential partners and agencies
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Developing
and disseminating an industry "point of view"
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Preparation of marketing
proposals
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Documentation of marketing
plans
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Sales team
training and support materials
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Management
of marketing and business development initiatives
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We have experience in
developing service offers and taking them to the markets across the globe. We
can provide business expertise, identify shortcuts and potential pitfalls,
focus the benefits of a product or service on current market issues and add
business value to the sales pack. In short, we improve your chances of
success.
DXL
and associates have experience across a wide range of business
issues within the finance and information technology industries, focusing on the
process and automation aspects. We have experienced specialist consultants
who can provide expert advice on such business issues as:
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The New Basel Capital Accord (Basel II) |
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The EU's Risk Capital Directive
(CAD/3) |
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The US's
Sarbanes-Oxley Act of 2002 |
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Financial
Services Authority operational risk requirements |
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Integrated
risk management |
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Financial
middleware |
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Global
transactions |
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Outsourcing |
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Straight-through processing |
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The euro
and its implications |
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Security |
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Web design |
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Public
Relations
Services
Public Relations companies and in-house
departments cannot carry all the business and technical skills necessary to
produce the campaigns that the business demands. DXL provides an
on-demand service to fill any gaps and to ensure that the proposed campaigns fit
the needs of your business, marketing and sales managers.
DXL can support your public
relations communications requirements by:
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Assessing market
criteria |
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Adapting PR strategies to
that market |
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Focusing product features
on different market sub-sectors |
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Creating communications
strategies |
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Providing on-call
business expertise |
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Preparing client presentations |
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Rehearsing speakers |
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Business, Sales & Technical
Writing
Well written
documentation is key to image, efficiency and sales effectiveness. We cut out
the "non-productive" words and bring out the business advantages of a product or
service.
DXL will produce:
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Sales and
product documentation |
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Case
studies and client testimonials |
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"Web
words" |
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Ghosted
articles |
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Internal
magazines |
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Business
plans |
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Investor
documentation |
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Change
management plans |
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Proposals |
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DXL
can help you pitch your sales, marketing and business documentation at an
efficient and effective level with the minimum of involvement of your busy
managers, consultants and salesmen. We understand the business of selling
products and services and can produce image-enhancing text delivered when you
need and to your preferred format.
We save time
and effort by taking collections of existing documents, by researching the web
for supporting data, by interviewing experts and by identifying management
requirements, and then rapidly producing accurate drafts for your comment.
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Conferences
& Presentations
Services
Sponsored issue-focused conferences are
becoming more and more important in projecting a company's image. DXL can help
you arrange the right conference for your company's image, can help your
business leaders by writing presentations for them, and can support you by
contributing on many different issues within the finance industry.
DXL can support your
conference requirements by:
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Designing conferences to
attract clients |
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Specifying agendas
to fit the business |
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Competitive analysis |
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Identifying speakers |
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Presenting on specialist subjects |
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Chairing conferences or moderating discussion panels |
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Preparing presentations
for others (ghosting) |
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David Millar, Ian Graham
and Colin Stringer are
experienced and sought after speakers and moderators in a variety of popular
subjects such as Basel II, operational risk management, Sarbanes-Oxley, Object
Oriented Methods, LINUX and many others. DXL, through its
associates and its experience at conferences can also bring other
exciting and knowledgeable speakers to the table.
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